About Us

Our Commitment

Since 2015, Primo Passi has been supporting families with one clear purpose: making everyday parenting easier and giving parents peace of mind.

From our Florida based facility, we focus on creating baby products that are part of real life. We know that caring for a baby is made of small daily moments like feeding, learning, growing, and discovering the world. Every product we design is created with love, care, and responsibility, because there is nothing more important to us than protecting your baby.

Our Company

Primo Passi was founded in 2015 to meet the real needs of parents who want safe, high quality, and affordable baby products.

From the very beginning, our mission has been to combine innovation, safety, and thoughtful design without making parents choose between quality and price. We work closely with specialists and listen carefully to families to develop baby essentials that truly support daily routines and make life a little easier.

Our People

Behind every Primo Passi product, there is a passionate team that genuinely cares about children and families.

Our team is dedicated to creating products that help improve a baby’s daily life while encouraging independence, self feeding, and the development of motor skills. Each product is designed to support babies as they grow, learn, and gain confidence at their own pace.

Our Mission

Our mission is to develop baby products that simplify parenting, reduce stress, and allow families to enjoy calm, happy moments together, wherever life takes them.

Our Values

Quality
Safety
Affordability

These values guide everything we do, from product development to the way we care for our customers.